There's just a few days to go until Softwear preorders open exclusively to our waitlist...
We can barely contain our excitement. So to ground ourselves, we're reflecting on how this dreamy, loungey, better-than-basic collection came to be.
From your requests…
You asked (and asked) for more ways to wear our fabrics, more ways to experience that signature Huha comfort.
“Could live in this fabric.”
-Sara L.
“Have you ever thought of making pants? Shorts?”
-Valeria R.
“I would replace my whole wardrobe with these fabrics if I could.”
-Mercedes S.
To moodboards…
We wanted to capture ease, softness, and polish. Pieces that feel good at home, but don't need to stay there.
To sketches…
We worked through proportions, shapes, and details that make a big difference in how a garment moves and feels.
To the final fits…
We focused on three 'fit sensations'—the feelings we want in our own loungewear and everyday wear.
Feel 'Free'
Think relaxed, airy fits that sit away from your body. You'll feel free to move with only the softest fabric brushing your skin.
Feel 'Naked'
Think lightweight, body-skimming styles that sit against your skin. Soft, breathable, feels almost like wearing nothing.
Feel 'Hugged'
Think lined, body-con fits with gentle support. When you want to feel softly held, but never restricted.
Get on the Waitlist for Early Access
Preorders open exclusively to our waitlist this Friday, September 18th before the official launch on September 25th!
As our first foray outside of your top drawer, there's no telling how quickly it'll sell out...
