We could tell you that our upcoming Softwear collection is ridiculously soft. That it's made for real life. That you'll probably want to live in it.
But we thought you'd rather hear it from our community.
So, before Softwear officially makes its way into the world, we handed it over to a small group of Huha lovers…
Introducing the Huha Lab
Their assignment? We asked them to wear it, wash it, lounge in it, leave the house in it. Basically, put it through real life and tell us what they thought.
@edenlowther @ebonyjepson @sophia.berk
Because while we can tell you about our thoughtful design decisions and why we made it… you’ll be the ones actually living in it.
Softwear, in the Wild
We handed over the pieces, and the Huha Lab took it from there.
@nalilychav @mikaelabree
Softwear was worn around the house, to coffee with friends, by the lake, running errands, and to school drop off.
@sophia.berk @edenlowther @sammythomp
It was so cool to see all the different ways you chose to wear it! Some let the minimalist styles speak for themselves, highlighting the easy drape and polished look. Others used them as comfy better-than-basics to layer with their own pieces.
@mikaelabree @nalilychav
One thing was clear: these pieces were seriously versatile.
First Impressions
So what did the Huha Lab really think? Here are just a few of their first impressions...
"I already live in their bras and undies, so I had really high expectations and it does not disappoint. Just like their undies, these are buttery soft and so, so comfortable." - Sammy
"This collection lives up to the name. And these pants have the dreamiest drape!" - Sylvia
"You need to feel this. The softest pieces I've ever put on my body." - Eden
"10/10 softness. You truly could wear this to bed, or wear it out to coffee, errands, wherever." - Mikaela
"I looove all these subtle shades because they truly go with everything. It is so comfy while still being cute, which is like my perfect loungewear set." - Sophia
Luckily, you won't have to wait much longer to experience it yourself.
Softwear launches in September—but our waitlist will get first access.
More to come from the Huha Lab...
