Launching May 9th.
Last spring, we launched Lilac for the first time—and what started as a limited-edition drop bloomed into a full-on favorite. You sold it out first in our recent spring sale, and we heard you loud and clear…
Lilac is officially joining our core collection!
Inspired by spring blooms, hazy morning sunrises, and lavender lattes, the dreamiest purple is now our dreamiest core color.
What does that mean for you? Starting May 9th, you can find Lilac in your fave core styles—12 total, including three you’ve never seen before in Lilac:
the Hipster, the High Rise Bikini, and the String Thong.
This time, we paired Lilac with our signature Huha green lining—designed to prevent visible stains, and as always, knitted with soothing, antimicrobial zinc oxide.
Lilac is dreamy, soft, and fresh… just like your favorite mineral-infused undies.
While our newest core color is sticking around, this first bloom will go quick...
Pick your first bunch of Lilac on Friday.
