A few months ago, we started hinting at something we've been quietly working on behind the scenes: our very first collection beyond underwear.
But we weren't just sharing bits and pieces to tease you... we really needed your input!
As with everything we make at Huha, our community's feedback is the what, the why, and the how. Because if its not something that practically improves your day—why would we make it?
So we asked you.
From the Community
You told us what was missing from your wardrobe. What would make getting dressed easier. And how you wanted to feel.
You voted in our polls, filled out our surveys, replied to our emails, and sent us DMs. You shared thoughtful feedback about everything from fit and fabric to styling and the little details that make you reach for a piece again and again.
You told us what was missing from your wardrobe. What would make getting dressed easier. And how you wanted to feel.
And as always, we listened.
Throughout the process, your feedback helped shape this collection in ways big and small. You asked for pieces that feel like pajamas without looking like pajamas. You wanted comfort that doesn't stop at home. You hoped for elevated essentials that move with you, and the same breathable better-for-you fabrics you love in your Huha undies.
And so, it was time for our next chapter...
Meet Softwear
We landed on the name because it captures everything this collection is about.
Not sleepwear.
Not activewear.
Not your average basics.
Softwear is clothing designed for the way we really live life. The slow or busy mornings, the coffee runs that turn into lunch plans, the workdays to easy weekends to long travel days. We wanted to create something that worked for it all.
We kept coming back to one word: soft.
Not just because of the fabric—though if you've tried our undies, you know how incredibly soft our TENCEL™ Modal is.
But also because softness is a feeling and an approach that changes how you move through your day. It's a collection built around the same philosophy that's guided Huha from the beginning: You deserve comfort. Every day.
Softwear
Soft enough for bed. Polished enough for wherever your day takes you.
Join the Waitlist
We're getting closer to the September launch, and we can't wait to show you more. Until then, thank you for helping us build something we're genuinely proud of.
If you're not already, make sure to get on the waitlist. You just might get first dibs...
