For bodies that breathe™
Our first-ever floral print

LIMITED EDITION

Fresh Florals

Our new prints are rosy, romantic, and right on time for the holidays. Mix & match for the perfect gift.

THE ROSE COLLECTION

Our Mineral Undies™ have 35,000+ 5 Star Reviews

“Worth the price tag”

“Took away my itchiness

Miracle underwear

Like a cloud

“Yippee no odor”

THE LOW-DOWN

No lip service. No lip slips. Just better undies.

  • Ultra-Breathable Fabrics

    Our fabrics are made from tree-derived fibers renowned for their breathability, moisture-control and soft, frictionless feel.

  • Body-First Design

    We craft each piece to fit and support real-life bodies across our size range—because every body deserves comfort. 

  • Fuller Coverage Gussets

    Our signature gussets have you covered from every angle and keep you fresher for longer with antimicrobial zinc oxide.

  • Midnight Rose | Model is wearing size XS

    Give a Gift Card

    Miss the holiday shipping cut-off? Luckily a digital gift card arrives instantly and fits everyone.

    DIGITAL GIFT CARDS
  • Our Claim to Fame

    Breathable fabrics, full-coverage gussets, and stay-fresh mineral lining—because you deserve better undies.

    SHOP MINERAL UNDIES™
  • Tan | Model is wearing size XS

    Last Call on Sale

    Snag what's left of our Limited Edition colours & String Thongs at 30% off—only while stock lasts.

    SHOP SALE

OUR MISSION

HUHA™ embraces your body, as it is

We design thoughtful skin-layer garments for bodies that breathe, sweat, move, and live. We obsess over fit, comfort, and functional fabrics because we think your underwear should work with your body, not against it.