Comfort is an everyday kind of love

It's all in the details...

Inspired by vintage lingerie, our special edition 'For You' Set features feminine details like embroidery (a first for us!) and white picot trim.

Because you deserve some romance.

shop the set

Our Mineral Undies™ have 38,000+ 5 Star Reviews

“Worth the price tag”

“Took away my itchiness

Miracle underwear

Like a cloud

“Yippee no odor”

DRAGON'S DEN

A Vote of Confidence

We just landed the biggest deal in Dragon's Den history...
With the support of our seasoned mentors behind us, we can't wait to keep raising the bar on everyday comfort.

SHOP DRAGON-APPROVED UNDIES
Beige | Model is wearing size XS

THE LOW-DOWN

No lip service. No lip slips. Just better undies.

  • Ultra-Breathable Fabrics

    Our fabrics are made from tree-derived fibers renowned for their breathability, moisture-control and soft, frictionless feel.

  • Body-First Design

    We craft each piece to fit and support real-life bodies across our size range—because every body deserves comfort. 

  • Fuller Coverage Gussets

    Our signature gussets have you covered from every angle and keep you fresher for longer with antimicrobial zinc oxide.

  • A Huha Celebration

    Inside our Dragon's Den watch party, celebrating a major milestone & the community that made it happen.

    READ MORE
  • Brown / Sky Blue

    Our Claim to Fame

    Breathable fabrics, full-coverage gussets, and stay-fresh mineral lining—because you deserve better undies.

    SHOP MINERAL UNDIES™
  • Pine | Model is wearing size XS

    Last Chance

    Snag what's left of our Limited Edition colors & String Thongs 1.0 at 30% off—only while stock lasts.

    SHOP SALE

OUR MISSION

HUHA™ embraces your body, as it is

We design thoughtful skin-layer garments for bodies that breathe, sweat, move, and live. We obsess over fit, comfort, and functional fabrics because we think your underwear should work with your body, not against it.