Over the past few weeks, more than 17,000 of you joined our Ditch & Switch Challenge—trading in the old, synthetic, and ill-fitting for fresh, breathable, and better-for-you undies.
Your enthusiasm was contagious, and the response was overwhelming!
Out with the Old (Undies)
We got countless photos of your undie “ditch piles,” and honestly? Good riddance.
It’s clear so many of us have sacrificed our comfort—settling for uncomfy cuts, suffocating fabrics, and 10-year-old pairs held together by hope. This challenge crystallized the hill we’ll die on:
We wanted to get as many of you as possible in our Mineral Undies™—to experience the difference of our soft, tree-derived fabrics and stay-fresh zinc liners…
The Winners
Every Friday in April, we drew 10 winners to get 20 free pairs of Huhas. That’s 40 community members who took home a complete top-drawer overhaul!
And because you showed up in such a big way, we couldn’t stop there. We drew seven bonus winners—each taking home a mini top-drawer refresh (5 new pairs) or one of our limited-edition Candy Color sets!
Thank you so much to everyone who participated and helped spread the word! And for those that missed it, keep an eye on our close-knit community on IG to stay in the know…
Here’s to advocating for your comfort—starting with the first layer you put on.
