Dreaming of Lilac

Lilac Season is Here to Stay

What started as a limited-edition drop turned into a forever favorite. Get Lilac in your go-to styles—including 3 you've never seen in this fresh spring shade.

PICK SOME LILAC

THE LOW-DOWN

No lip service. No lip slips. Just better undies.

  • Huha | Breathable Fabrics

    Breathable Fabrics

    Our fabrics are ultra-breathable, tree-derived and known for their frictionless feel. Plus, our signature zinc liner keeps you extra fresh.

  • Huha | Comfortable Designs

    Thoughtful Designs

    Designed with real bodies in mind, we fit and wear-test across our size range. Because every body deserves comfort.

  • Huha | Supportive Gussets

    Full Coverage Gussets

    Green lights for green gussets! Our extra-wide gussets have you covered from every angle and help prevent visible staining.

Our Mineral Undies™ have 20,000+ 5 Star Reviews

“Worth the price tag”

“Took away my itchiness

Miracle underwear

Like a cloud

“Yippee no odor”

  • Lilac | Model wearing size S

    New Core Color

    Your softest staples are now in the softest shade of purple. By popular demand, Lilac is here to stay.

    Shop Lilac
  • Huha | Thongs

    Mineral Undies™

    Made from breathable, sustainable tree fibers and knitted with antimicrobial mineral zinc oxide.

    Shop Undies
  • Find your Fit

    Comfort starts with the perfect fit. Measure twice and check our size guide to get it just right.

    See Size Guide