Not just underwear, undercare


No lip service. No lip slips. Just better undies.

  • Friendly for your intimates

    Our undies support + soothe your precious parts with wider gussets and a patented, full coverage lining

  • Protected with minerals

    Our lining is enhanced with zinc, which possesses antibacterial and odor-reducing properties

  • Derived from Mother Nature

    Our soft TENCEL™ fibers are derived from sustainably managed forests, making them super breathable

Summer just got a whole lot better

We just dropped our new Summer Collection! Here's everything you need to know.


Bundle Undies + Save

  • Weekend

    Buy 2 undies and save 5%

  • Weekdays

    Buy 5 undies and save 10%

  • Full Week

    Buy 7 undies and save 15%

A Seamless Summer

It's official! Our Seamless Collection is finally coming - with the same natural fibers and mineral-infused, huha-loving lining you all love.

Launching Summer 2024.


As seen in

  • Community impact

    1% of sales go to a non-profit of your choice. Help us make an impact!

    Learn more
  • Breathable Tree Fibers

    Our undies are made from breathable, sustainable tree fibers and are infused with healing mineral, zinc oxide.

    Shop undies
  • The Huha Nursing Bra has entered the Undie Design Lab

    Vote for your favorite design proposal in our poll!

    Learn more