Not just underwear, undercare.

We’re reimagining the most underappreciated garment in every woman's wardrobe and the fashion industry as a whole: everyday undies. Utilizing only good-for-you, good-for-the-planet materials, our zinc enhanced liners keep you fresher, longer and deflect bacteria and odor. No more synthetics. Just better undies.

LEARN MORE

What they're saying. What they're saying. What they're saying. What they're saying. What they're saying. What they're saying.

What they're saying. What they're saying. What they're saying. What they're saying. What they're saying. What they're saying.

21 Best Thongs That Are Actually Comfortable To Wear – Buzzfeed

Intimates brand Huha makes undies that are infused with soothing zinc oxide – The Everygirl

A sustainable brand of underwear designed to keep your vagina pH balanced – Popsugar

These supremely-comfortable undies are made from a super-soft cellulose fabric - Urban Outfitters

The brand new, Mineral Boxer

  • SHOP LITE
  • SHOP ORIGINAL

Supporting Motherhood

This month, we're raising awareness on all experiences surrounding motherhood, and are donating 1% of sales to Mamas for Mamas.

LEARN MORE

High-Rise Brief

Thong

Low Profile Thong

Cheeky

High-Rise Brief

SEE IT ON IN YOUR SIZE

XS

M

XL

3XL

Our advice

Even those who don't normally wear this style fall in love with the comfort of the Brief. These fit true to size, but if you're between sizes we recommend sizing down.

Low Profile Thong

SEE IT ON IN YOUR SIZE

XS

S

M

Our advice

This is a great style if you are a thong lover and want a pair that is snug fitting, supportive, and doesn't show panty lines. If you're in-between sizes, we recommend sizing up.

Thong

SEE IT ON IN YOUR SIZE

XS

M

XL

Our advice

Even if you aren't a thong lover, there's a good chance you'll love these! The most comfortable thong most have ever worn, we recommend it for everyone! These fit true to size, but if you're between sizes, we recommend sizing down.

Cheeky

SEE IT ON IN YOUR SIZE

XS

S

XL

3XL

Our advice

The Cheeky is perfect for those who want a little less than usual coverage and a flattering behind. These fit true to size. If you are between sizes, we recommend sizing up.

  • Protected with Minerals

    Protected with Minerals

    Zinc oxide possesses antibacterial and odor-reducing properties

  • Unfavorable for Bacteria Growth

    Unfavorable for Bacteria Growth

    Less available moisture for bacteria to grow than synthetics and cotton

  • Derived from Mother Nature

    Derived from Mother Nature

    TENCEL™ Lyocell fibers are derived from sustainably managed forests

  • Friendly for Sensitive Regions

    Friendly for Sensitive Regions

    Our fuller coverage gusset offers better support and freedom from discomfort

1 of 4

OUR STORY

The origins of better undies

Our founder wanted underwear that cared for women better. Sensitive to fabrics and trims, the irritation and discomfort born by unthoughtful underwear was no stranger to her. 

This is where Huha began.

  • Healthy Undies
  • Underwear Design
  • Sustainability
  • Women’s Health

@wearhuha

Join our movement to uplift and inspire

INSTAGRAM