Not just underwear, undercare

Lilac has landed

The color that will have you giddy every time you reach for it in your undie drawer.

Shop yours before it's gone forever.

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THE LOW-DOWN

No lip service. No lip slips. Just better undies.

  • Friendly for your intimates

    Our undies support + soothe your precious parts with wider gussets and a patented, full coverage lining

  • Protected with minerals

    Our lining is enhanced with zinc, which possesses antibacterial and odor-reducing properties

  • Derived from Mother Nature

    Our soft TENCEL™ fibers are derived from sustainably managed forests, making them super breathable

Empowerment starts here

This month, we're raising awareness by partnering with non-profits supporting gynecologic health and research.

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Brown (Limited) | Model is wearing size 2XL

A Seamless Summer

It's official! Our Seamless Collection is finally coming - with the same natural fibers and mineral-infused, huha-loving lining you all love.

Launching Summer 2024.

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Seamless | Model is wearing the High Seamless Thong (S)

Bundle Undies + Save

  • Weekend

    Buy 2 undies and save 5%

  • Weekdays

    Buy 5 undies and save 10%

  • Full Week

    Buy 7 undies and save 15%

As seen in

  • Community impact

    1% of sales go to a non-profit of your choice. Help us make an impact!

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  • Breathable Tree Fibers

    Our undies are made from breathable, sustainable tree fibers and are infused with healing mineral, zinc oxide.

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  • The Huha Nursing Bra has entered the Undie Design Lab

    Vote for your favorite design proposal in our poll!

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