Designed to breathe

An Upgrade Worth Making

Based on real community feedback, we've updated our String Thongs for a sleeker, smoother, more flattering fit than ever.

SHOP STRING THONGS 2.0
Beige | Model is wearing size XS

Our Mineral Undies™ have 38,000+ 5 Star Reviews

“Worth the price tag”

“Took away my itchiness

Miracle underwear

Like a cloud

“Yippee no odor”

THE LOW-DOWN

No lip service. No lip slips. Just better undies.

  • Ultra-Breathable Fabrics

    Our fabrics are made from tree-derived fibers renowned for their breathability, moisture-control and soft, frictionless feel.

  • Body-First Design

    We craft each piece to fit and support real-life bodies across our size range—because every body deserves comfort. 

  • Fuller Coverage Gussets

    Our signature gussets have you covered from every angle and keep you fresher for longer with antimicrobial zinc oxide.

  • A Huha Celebration

    Inside our Dragon's Den watch party, celebrating a major milestone & the community that made it happen.

    READ MORE
  • Our Claim to Fame

    Breathable fabrics, full-coverage gussets, and stay-fresh mineral lining—because you deserve better undies.

    SHOP MINERAL UNDIES™
  • Tan | Model is wearing size XS

    Last Chance

    Snag what's left of our Limited Edition colors & String Thongs at 30% off—only while stock lasts.

    SHOP SALE

OUR MISSION

HUHA™ embraces your body, as it is

We design thoughtful skin-layer garments for bodies that breathe, sweat, move, and live. We obsess over fit, comfort, and functional fabrics because we think your underwear should work with your body, not against it.