News

Introducing the Huha Lab

Introducing the Huha Lab

We could tell you that our upcoming Softwear collection is ridiculously soft. That it's made for real life. That you'll probably want to live in it.  But we thought you'd...

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Why we're expanding beyond underwear

Why we're expanding beyond underwear

A few months ago, we started hinting at something we've been quietly working on behind the scenes: our very first collection beyond underwear. But we weren't just sharing bits and...

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Limited Edition Prints: Flora & Fauna
Coming September: Softwear
Zinc Oxide 101
We're soft launching our next layer...
The Underchamps Collection
Limited Edition: The Vacation Collection
The Crossover Collection
Meet the Dipped Thong
3 Simple Changes for Sustainability
The Country Charm Collection
Huha x veritree: Let's plant trees!
Better Materials, Lower Impact