Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Our cheekiest style outside of a thong, this is a flattering, butt-contouring cut with half-cheek coverage. Soft yet structured, it stays put without digging in. The Cheeky has a low-mid rise with a deeper side, cuffed waistband, and visible front panel.
Made with super-soft and breathable TENCEL™ fibers and our signature full-coverage gusset—knit with antimicrobial zinc oxide and free from irritating seams (and lip slips!).
For those after in-between coverage and a supportive fit.
Looking for slightly more coverage? Check out our Hipster.

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8084617 / 5 from 3900 reviews.
Cheeky offers a flattering, butt-contouring cut with half-cheek coverage, praised for its soft, breathable material and supportive fit. Customers love the style, quality, and coverage, though opinions on size vary. The fabric is soft and smooth, and the fit is generally great.
Review topics: ["size","fit","color","issues","fabric","waist","weight","lines","quality","material","look","legs","feel","shape","stretch","shipping","comfort","weather","design","pants","customer service","cut","pattern","move","style","coverage","seams","price","difference","band"].
"Love this brand and swapped out (almost) my entire undie drawer to be exclusively Huha! I wish I would have read reviews prior to ordering the cheeky style. My measurements have always made the XS the correct size – but that’s NOT the case with this style. Size up!! Sadley, I’ll have to toss the 2 x pairs I ordered."
"These are sooo comfy and perfect for around the house, sleeping, and under clothes that are thicker (because the lines do show under thin or tight fitting clothing). They are very soft and the size chart is accurate. I've had my several pair for many months now so many washes - no dryer - just hang dry and they are just like new."
"Best underwear i have ever purchased, i have bought over ten pairs now and would easily buy ten more! Even bras are so comfy, the fit of the cheeky are so great and the comfort level is top tier. I have since thrown away all of my non Huha underwear."
"I had to come back and grab another pair in a different color because I’ve been reaching for these nonstop. They’re seriously so comfortable and unbelievably soft. I wear them for work, workouts, and runs, and they keep me feeling dry and comfortable all day. I never thought underwear would make this much of a difference, but now I totally get the hype. Definitely one of my favorite purchases this year!"
"I don't usually leave reviews, but these are honestly worth it. I took a chance because the price was good, and I'm so glad I did. They're super soft, really comfortable, and actually stay in place all day without riding up or digging in. The fit was exactly what I expected, and they have just the right amount of stretch. I've washed them several times now, and they still look and feel like new—no shrinking or losing their shape."
"Finally a Huha style from my order that actually fits as per the size chart! These fit amazing and are so so comfortable. The only ones in my order that I can wear. Great for sleeping at night, so comfortable and the fabric is soft and nice. Definitely recommend these ones."
"The cut is very cute and flattering. Product is true to size. Love the fabric and the benefits that comes with it… no moisture, odors, etc. Great for travelling too!"
"So comfy with a great rise. I use them for sleep and lounge mostly. Love the little chilli pepper, i hope to see more of those type. I got one size up for extra comfort and black is always a good idea. But getting your actual size would fit well still."
"Comfy as all their undies are! I think my only complaint maybe is making the gusset match their black undies?? I was expecting my period recently and brought them as my safety black underwear given I wasn't sure exactly when I'd get it, but then I realized it doesn't matter because the gusset is green and so I'd just need to try to catch it happening right before?? Not a deal breaker but a bit sad I can't use them during those days and not be worried about staining."
"They're Ok, not a fan of the front panel look. Fabric & breathability with wide gusset makes them worth every penny. Had to try every style and wouldn't normally buy this cut but it was surprisingly comfortable all day long."