Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8677745 / 5 from 5657 reviews.
The Thong offers a soft, breathable, and comfortable fabric made from TENCEL™ fibers. Customers appreciate its great fit, quality, and full-coverage gusset. The mid-rise design provides comfort without rolling down, and the antimicrobial zinc oxide keeps it fresh. However, opinions on size vary, with some finding it true to size while others feel it is too small.
Review topics: ["size","fit","color","support","fabric","waist","quality","issues","material","look","feel","addition","shape","stretch","comfort","lines","design","customer service","cut","legs","style","coverage","seams","shipping","difference","band","packaging","service","skin","softness"].
"My mom got me my first Hu-Ha under care and I have been absolutely hooked since, threw out all my underwear I had before and have ordered 10 pairs since! I love the fit and the colours! They’re extremely comfortable as well! I won’t be going with out HU-HA anymore! Looking forward to all new drops and trying the bras out next!"
"I love the brand and the underwear themselves! This specific design is a little bulky in fabric for me especially under some outfits but I absolutely love everything about them otherwise! if you're looking for a fuller coverage thong these are for you otherwise try out the dipped thong- they've become my new favorites."
"I wasn’t expecting to like this as much as I do, but it quickly became one of my favorites. The fabric feels soft without being flimsy, and you can tell it’s made with care. It’s comfortable enough that I don’t spend the day adjusting it, which is surprisingly rare. I also really like how it looks—it has a simple, flattering design that feels a little more polished than most. Definitely one of those purchases I’m genuinely happy I made."
"so comfy!!! i don’t like thongs but this one is literally perfect and has changed my mind completely. I highly recommend recommended anyone and make sure to go a size up. My waist is 27 inches. My hips are 38 inches and I got a size M."
"so comfy!!! i don’t like thongs but this one is literally perfect and has changed my mind completely. I highly recommend recommended anyone and make sure to go a size up. My waist is 27 inches. My hips are 38 inches and I got a size M."
"I have been researching a lot on undies that are better to wear and certain fabrics. After much research and still unable to get a solid answer, I finally decided to order and I was immediately sold. The material is soooo buttery smooth and lightweight which I love. I have been trying to find a comfortable thong and running out of chances, and this was wearable all day with no discomfort, sliding around, rolling… 100% worth it."
"Simple, comfortable, and exactly what I was looking for. It fits well, though I'd love to see even more fun colours. My only other critique is that the material is a little thicker than some of the others I have tried so it isn't as great for a seamless option."
"These thongs are truly the best underwear I own. I have replaced all old underwear with huhas. This particular style is SO comfortable. You will never have a lip slip again! The gusset construction and width makes it so everything stays in place and with healthy materials! They work well under jeans, work pants, dresses, etc. in tight pants like leggings the front seams are sometimes noticeable, but barely."
"I don’t think I will buy from anywhere else ever again. Thank you Huha for my first actual “am I even wearing underwear?” Experience. Feels good to feel good and know you’re wearing good quality, breathable fabrics."
"I love my Huha undies! They’re comfortable, soft and I get good coverage even though it’s a thong. I wish there were more colors and some fun prints to choose from like pink, raspberry, aqua or turquoise! I’m glad I tried Huha!! Thank you 😃"