Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.870342 / 5 from 5877 reviews.
The Thong offers a perfect blend of comfort, quality, and style. Customers praise its excellent fit, high-quality material, and smooth, breathable fabric. The mid-rise design and full-coverage gusset provide a secure and comfortable feel, while the variety of styles and colors cater to different preferences.
Review topics: ["size","fit","feel","issues","color","look","quality","move","fabric","material","stretch","shipping","style","comfort","design","jeans","coverage","packaging","cut","legs","customer service","difference","seams","pants","band","comfy","solution","pair","shape","softness"].
"As someone with a very sensitive ✨ecosystem✨ I have always struggled to find underwear that would support my health while being comfortable and cute. These are the holy grail! I cannot say enough wonderful things. Ensure you are hang drying after wash for longevity of garments."
"I’m trying to replace all of my underwear with Huhas. The design is so comfortable and I never have to adjust while wearing. I used to be a huge fan of thongs but found them to be so uncomfortable, but now, these are the most comfortable thongs I’ve ever owned and love how they feel. I’ve also had issues with odor with any synthetic blends and have not had an issue with these. A+ on design and comfort!"
"I really grappled with spending this much on underwear when I’m used to 7/$25 deals, but these are totally worth it. Reddit did not steer me wrong. I prefer these over every other brand of underwear I own, and I’ve bought a bunch more so that I always have a clean pair waiting in my dresser."
"Love that these underwear have a bigger gusset than most underwear. They are so comfortable it’s like you’re not even wearing them. I’m slowly replacing my drawer with huha. I wish they were less expensive but truthfully you get what you pay for and these are so worth it in my opinion."
"Absolutely the BEST underwear I've ever bought and that's saying something because I'm 70 years old. The are a little higher in price than most, but they are FAR SUPERIOR to all others I've bought over the years. I'm in the process of replacing all my others.... happy to say, I'm making progress in that regard."
"I've hated my underwear for decades; it cuts, falls, rolls down, and would absorb everything. Then I did an internet aearch for best underwear for women and Huha came up. Now I'm 51 and have not worn thongs since my 20s. Huha's thong is perfection; comfortable and stays put. I've bought 6 pairs and I also have the bikini. I have never been so happy. Truly life changing 🩷"
"I’m glad I tried this style last year, because I am slowly replacing all my other underwear. The sizing and fit is spot on and it’s comfortable all day long even under leggings or other exercise clothing. I have mostly classic others, but got a couple with the flowers and enjoy the small amount of whimsy they add to the day."
"I ordered this because I liked how much more of the zinc fabric there was on the gusset and front versus the dipped thong. I found my shorter torso fit the dipped thong version better, and didn't like that the print doesn't adhere particularly well to the smooth stretchy fabric. I'd probably prefer this in a smooth solid color now that I know the print will likely flake with some movement and watching. It is very comfortable and functional. I'm excited to experience the hygienic benefits of this pair."
"This thong made me realize that thongs just... work for me, way better than anything else I've tried. As a guy who never found 'male' underwear comfortable and was ready to try anything, these have been a revelation. They're super comfortable, stay put, and delightfully not weird to wear (turns out the only real difference is a little more exposure, and I'm fine with that). I've since replaced my entire underwear collection with Huha thongs (dipped and regular) and briefs and am finally happy with my underwear situation."
"This was my first pair of huha I bought over 3 years ago. I used to suffer from chronic UTIs. . . or so I thought. Turns out that my underwear was synthetic and caused symptoms of UTIs. I slowly swithced everything over to huha and haven't had an issue since. I recommend this brand to everyone! It feels amazing on and keeps me fresh all day."