Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8669186 / 5 from 5553 reviews.
The Thong offers a soft, comfortable, and breathable material with a perfect fit and rise. Customers appreciate its quality, coverage, and style, though there are mixed opinions on sizing.
Review topics: ["size","fit","color","support","fabric","waist","quality","issues","material","look","feel","addition","shape","stretch","comfort","lines","design","customer service","cut","legs","style","coverage","seams","shipping","difference","band","packaging","service","skin","butt"].
"Have slowly changed over my entire lingerie drawer…have about 25-30 in rotation. Love seeing the different colours & designs over the yrs. Kudos to you at Huha. One helavu product AND W. Coast, Canadian woman owned co. to boot **Buy on sale &/or 7 @ a time for greatest value 😉🎉❣️ BTA: most women have undies too snug, I’m a size 6/8 & back ALWAYS worn a size L … HuHa’s just feel soft & like have nothing on 💝"
"These are the cream of the crop. I tried switching it up in my last order with a dipped, high rise, seamless, but this is just where it’s at. The stitching or fabric design(?) could be considered a bit thick like the front panel is not invisible under leggings, but they feel like a supportive hug that also keeps you feeling fresh. I didn’t know it was possible to feel clean at the end of the day."
"Ces culottes sont les meilleures! J’ai cherché longtemps des culottes de qualité qui restent belles malgré les lavages et dont l’élastique ne s’effrite pas. J’ai enfin trouvé et au canada en plus! La taille est true to size et le tissus super doux !"
"My first pair of Huha were thong I bought from a local store. I really enjoyed they way they fit and felt against my body. This last purchase was more thong and the bikini cut bottoms and I am in love. As a 46 year old size 16/18 women who has had two children it is hard to find comfortable underwear that fit my body. My Huhas are a dream. I have been telling everyone I know. I will be adding more to my drawer as soon as I can."
"I’m usually not a thong person because most of them end up feeling uncomfortable after a few hours, but this one is so different. It’s incredibly soft, stays in place without digging in, and I honestly forget I’m wearing it. The fabric keeps me feeling dry instead of sticky, which has been a huge plus, especially on warmer days or after a run. It’s comfortable, breathable, and easily my new favorite thong."
"I have these in the light blue color, which the color alone 🤌. Like all Huha; they’re extremely soft but I just love how these look on me. That magical inner liner makes you feel fresh literally all day. Summer sweat down there…I say down where? It’s nonexistent. It makes me want to toss out all my other underwear. I’m just hoping for new color ways, but I do like basic colors are available. Love the design as well; not too thin, not too thick in terms of coverage…it’s the baby-bear porridge of choice, just right."
"Really loved the new dipped thong! I size up because I like a looser fit. They are so soft, comfortable and seem to be washing and wearing well. I do wash delicate and hang dry. No adjusting needed during the day under clothing!"
"These are truly very well-designed thongs. I am so tired of tiny gussets and liners that are a tiny little triangle. There is zero lip-slippage in these, and the liner goes so far forward and back! The fabric is noticeably softer than all my other underwear. I did have an issue with minor pilling after my first wear. I suspect it might have been due to friction with my clothes because I handwashed gently and air-dried. I reached out to customer service, and they sent me a new pair! Amazing customer service. Despite the minor pilling, I'm really happy with these."
"Really cute and comfy! Who would've thought that can be said about a thong hahah. Really excited to have these in my rotation and really love the coverage. . . sometimes I find thongs really don't give you enough coverage in the front. These are great!"
"I have not worn thongs since high school and have not understood how my best friends still wear them. My colleague put me onto huha and i decided to give thongs another try. I have basically totally swapped over to only thongs and am about 4 orders deep since less than 3 months ago. I am LOVING this brand!"