$28.00
$28.00
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  • Lilac | Model is wearing size S
    Model is wearing size S
  • Lilac | Model is wearing size S
    Model is wearing size S
  • Lilac | Model is wearing size M
    Model is wearing size M
  • Lilac | Model is wearing size M
    Model is wearing size M
  • Lilac | Model is wearing size M
    Model is wearing size M
  • Lilac | Model is wearing size XL (bottom) and 2XL (top)
    Model is wearing size XL (bottom) and 2XL (top)
  • Lilac | Model is wearing size XL (bottom) and 2XL (top)
    Model is wearing size XL (bottom) and 2XL (top)
  • Lilac | Model is wearing size XL (bottom) and 2XL (top)
    Model is wearing size XL (bottom) and 2XL (top)
  • Lilac | Model is wearing size XL (bottom) and 2XL (top)
    Model is wearing size XL (bottom) and 2XL (top)
  • Lilac
  • Lilac
  • Lilac
  • Lilac
1 13
$28.00
$28.00
Sold out

Fit note: Go by hip measurement for the best fit in this style.

Color: Lilac
Color
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Free shipping on orders above $85
Designed in Canada
Women owned and led

Details

The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down. 

Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh. 

Made for those after an ultra-comfy, secure feel. 

Looking for a sleeker style? Check out our Low Profile and Seamless thongs.

Fabric + Care

Machine wash cold, gentle cycle. Hang or lay flat to dry. 

Body: 90% TENCEL™ Modal, 10% Spandex
Lining: 98% TENCEL™ Lyocell, 2% Spandex 

TENCEL™ is known for their ultra-soft & breathable cellulose fibers and environmentally responsible production methods. Our liners are knitted with pharmaceutical-grade zinc oxide.

*not for those with a sensitivity or allergy to zinc oxide

Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload

Lilac

Overall rating: 4.868337 / 5 from 5347 reviews.

AI Generated Review Summary

The Thong offers a highly praised fabric known for its softness, stretchiness, and comfort. Customers love its perfect fit, great quality, and smooth waistband. The antimicrobial zinc oxide gusset ensures freshness, while the TENCEL™ fibers provide breathability. However, sizing feedback is mixed, with some finding it true to size and others needing a smaller size.

Summary topics

  • Fabric Comfort: 11%
  • Waistband Fit: 4%
  • Product Quality: 7%
  • Product Fit: 18%
  • Product Sizing: 4%

Review topics: [size, fit, color, support, band, waist, material, issues, quality, fabric, look, pants, comfort, design, construction, top, cut, pattern, stretch, piece, feel, style, shape, price, coverage, seams, customer service, move, difference, packaging].

Review highlights

  • "Love the fit, the perfect amount of coverage, love the feel." — Kristin S.
  • "Great fit, and quality." — Mackenzie A.
  • "The material is so soft and comfortable." — Jenny O.

Reviews

Love, love, love

"For everyday wear - this is my all time favorite thong. The seams are so soft. I love how the inner zinc lining comes up to the top like a brief giving the style a super cute look in all the colors. No digging and just as breathable as all the styles. As a sensitive fabric girly, these are a winner."

— Savanna W. (5/5)

Absolutely worth every penny!

"I’ve seen the ads for Huha for years and I honestly thought it was just another social media brand. Wow was I wrong. These have changed my life. My huha’s health has clearly improved. As this was the only change I made (after having tried countless remedies). I was so surprised. On top of that, they are incredibly comfortable, wash well, hold their shape, great colours. I’m definitely a believer and have thrown out my other underwear. Take the leap, seriously buy these!"

— Brittany (5/5)

I hate when expensive things actually work

"Man I fear these undies were a game changer and now I have to spend hella $$$ to replace all my old undies with Huha. Fr tho, the anti microbial fabric definitely helps and I’ve noticed a difference! Only thing I’d say is that this style of thong has 2 seams in the front that you can see if wearing leggings, whereas the low profile thong is seamless in the front."

— Ciboney R. (5/5)

Perfect thong, finally.

"Hellll yeah this thong is awesome. It fits perfect and is very flattering on me. Super soft, does not dig in yet somehow compresses my love handles and makes my bum, hips and lower tummy look very flattering. Perfect thong."

— Katie W. (5/5)

Made the switch and no regrets!

"I tired hugs on a sale to see if they’re worth the hype. As someone who gets very uncomfortable in leggings not wearing underwear, but teaches a lot of fitness classes, I needed something comfy that doesn’t make me feel like a swamp monster 🥲 I can safely say, they’re worth all the hype and money. I’ve been buying every sale they have since to completely overhaul my undie drawer and I feel so much better when I teach multiple classes and don’t feel like I’m drenched in bacteria anymore! Highly recommend for the girlies like me who can’t comfortably go commando, but want the benefits of breathability down there. PS I size down for things and usual medium for bikini and other styles and that works well with them!"

— Lauren M. (5/5)

THE best undies

"These undies are so comfortable and they leave me feeling fresh at the end of the day. The material is super soft, they wash well, and the zinc oxide panel on the inside seams to work really well to keep infections at bay!"

— Virginie B. (5/5)

Most comfy thong ever!!

"Before huha, I didn't wear thongs on an everyday basis, I was more of a seamless cheeky girl. This thong is so soft, smooth and comfortable for all day wear, I have been converted! I Also really like the zinc lining that prevents odors. I'll definitely be buying more!"

— Sarah G. (5/5)

Favourite undies

"I have been incredibly happy with the feel, fit, and fun colour combo of my thong. I am very much looking forward to investing in more pairs of underwear and also, benefiting from the free pair of undies I have been offered as part of a 'Peach Perk' for my recent birthday! Thanks Huha!"

— Kelsey (5/5)

Love huha

"I absolutely love huha undies. They’re soft, breathable, stretchy and overall great to wear. My only complaint is that the guest is a bit small so it takes some getting used to. I think if the gusset was bigger, they’d be a lot better!"

— Belle K. (4/5)

Best thong, hands down

"The best every-day thong - I love the fit, and the hems are soft so you can actually wear them the whole day. They don't dig or pull. Can't wait to see what other colors come out."

— Tash (5/5)

Q&A