Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8678646 / 5 from 5676 reviews.
The Thong offers a perfect blend of comfort, quality, and style. Customers praise its excellent fit, high-quality material, and smooth, breathable fabric. The mid-rise design and full-coverage gusset provide a secure and comfortable feel, while the variety of styles and colors cater to different preferences.
Review topics: ["size","fit","color","support","fabric","waist","quality","issues","material","look","feel","addition","shape","stretch","comfort","lines","design","customer service","cut","legs","style","coverage","seams","shipping","difference","band","packaging","service","skin","softness"].
"wide gusset, the breathable fabric, the seams! I love it all. It’s a thong that’s actually comfortable and that’s beyond rare. I teach hot yoga and my girl had plenty of breathing room. These were moisture wicking and lay perfect against the skin for a clean finish under workout tights!"
"My mom got me my first Hu-Ha under care and I have been absolutely hooked since, threw out all my underwear I had before and have ordered 10 pairs since! I love the fit and the colours! They’re extremely comfortable as well! I won’t be going with out HU-HA anymore! Looking forward to all new drops and trying the bras out next!"
"I love the brand and the underwear themselves! This specific design is a little bulky in fabric for me especially under some outfits but I absolutely love everything about them otherwise! if you're looking for a fuller coverage thong these are for you otherwise try out the dipped thong- they've become my new favorites."
"I really like the thong and wished I had purchased more. The material is soft and comfortable and fits great. The band is nice and wide and doesn't dig in (I find the low rise thong digs in a bit more). What I don't like about the product are the front seams, which show through my leggings when I work out or through bicycle shorts. I wish the front panel was seamless. . ."
"I’ve been on a mission to find undies with natural and moisture wicking fabric and these are the ones. They feel like you’re wearing nothing and these are the most comfortable thongs I’ve ever put on my body. I’m currently stocking up on these so I can throw all my Victoria Secret undies out!"
"I wasn’t expecting to like this as much as I do, but it quickly became one of my favorites. The fabric feels soft without being flimsy, and you can tell it’s made with care. It’s comfortable enough that I don’t spend the day adjusting it, which is surprisingly rare. I also really like how it looks—it has a simple, flattering design that feels a little more polished than most. Definitely one of those purchases I’m genuinely happy I made."
"so comfy!!! i don’t like thongs but this one is literally perfect and has changed my mind completely. I highly recommend recommended anyone and make sure to go a size up. My waist is 27 inches. My hips are 38 inches and I got a size M."
"so comfy!!! i don’t like thongs but this one is literally perfect and has changed my mind completely. I highly recommend recommended anyone and make sure to go a size up. My waist is 27 inches. My hips are 38 inches and I got a size M."
"I have been researching a lot on undies that are better to wear and certain fabrics. After much research and still unable to get a solid answer, I finally decided to order and I was immediately sold. The material is soooo buttery smooth and lightweight which I love. I have been trying to find a comfortable thong and running out of chances, and this was wearable all day with no discomfort, sliding around, rolling… 100% worth it."
"Simple, comfortable, and exactly what I was looking for. It fits well, though I'd love to see even more fun colours. My only other critique is that the material is a little thicker than some of the others I have tried so it isn't as great for a seamless option."