Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8732853 / 5 from 5248 reviews.
The Thong offers a perfect blend of comfort, quality, and style. Customers praise its excellent fit, high-quality material, and smooth, breathable fabric. The mid-rise design and full-coverage gusset provide a secure and comfortable feel, while the variety of styles and colors cater to different preferences.
Review topics: [size, fit, color, support, fabric, waist, quality, issues, material, look, feel, addition, shape, stretch, comfort, lines, design, customer service, cut, legs, style, coverage, seams, shipping, difference, band, packaging, service, skin, softness].
"I finally decided to buy these after a friend recommended them to me and honestly they’re amazing! As a newly postpartum mom, I wanted to find underwear that fit, were comfortable, and were made of quality materials- these checked all the boxes! I will say that they don’t have as much stretch as some other brands, so measure yourself and use the size chart for the most accurate fit!!! I used the size chart and each pair fit wonderfully. Will definitely be purchasing more!"
"I like the thong underwear because they fit right I didn’t worry about them shifting or pinching. I have worn them to the gym and had no issues with them being uncomfortable or anything else they also help absorb moisture so no embarrassing wet spots in your gym shorts 🩳 ladies"
"These are one of the first underwear I bought from huha. They are so comfy and soft! I love that the gusset material goes so high up. They keep me dry, cool, and fresh. I typically wear a M/size 6 or 8, but can be a M or L in swimwear depending on the brand. As this was my first order I went with my usual size of M vs what the chart recommended. While still very comfortable I think I may prefer the L. Follow the size chart and fit note recs as they really know their product!"
"For everyday wear - this is my all time favorite thong. The seams are so soft. I love how the inner zinc lining comes up to the top like a brief giving the style a super cute look in all the colors. No digging and just as breathable as all the styles. As a sensitive fabric girly, these are a winner."
"My favorite Huha thong style, hands-down. Something about the wider hip coverage panels is sooo comfortable. I love when this pair is clean and I can wear them again. I reach for them as often as possible. I would get them in every color if my bank account would allow. 135 lbs, 27 waist, 39 hip (in) and purchased a small"
"Looks worn out now after 6 months. I'm guessing it's because of the material, usually if it's so soft and comfortable it gets worn out fast. It reminded me to buy more. I still love the brand and already repurchased!"
"Used the size chart and went with a medium but should have sized up to a large because I do have wider hips. I placed another order for a large and they fit well. They are more of a compressive style, though. Large gusset, which is great."
"Amazing product. Butter soft fabric. Beats anything / brand I've purchased before. Well worth the price. First time order and instantly ordered more."
"I’ve seen the ads for Huha for years and I honestly thought it was just another social media brand. Wow was I wrong. These have changed my life. My huha’s health has clearly improved. As this was the only change I made (after having tried countless remedies). I was so surprised. On top of that, they are incredibly comfortable, wash well, hold their shape, great colours. I’m definitely a believer and have thrown out my other underwear. Take the leap, seriously buy these!"
"Man I fear these undies were a game changer and now I have to spend hella $$$ to replace all my old undies with Huha. Fr tho, the anti microbial fabric definitely helps and I’ve noticed a difference! Only thing I’d say is that this style of thong has 2 seams in the front that you can see if wearing leggings, whereas the low profile thong is seamless in the front."