Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.

Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8672614 / 5 from 5605 reviews.
The Thong offers a comfortable, secure fit with a smooth waistband and antimicrobial zinc oxide gusset. Customers praise its softness, breathability, and high-quality material. The fit and coverage are highly appreciated, though opinions on sizing vary.
Review topics: ["size","fit","color","support","fabric","waist","quality","issues","material","look","feel","addition","shape","stretch","comfort","lines","design","customer service","cut","legs","style","coverage","seams","shipping","difference","band","packaging","service","skin","softness"].
"I have been researching a lot on undies that are better to wear and certain fabrics. After much research and still unable to get a solid answer, I finally decided to order and I was immediately sold. The material is soooo buttery smooth and lightweight which I love. I have been trying to find a comfortable thong and running out of chances, and this was wearable all day with no discomfort, sliding around, rolling… 100% worth it."
"I firmly believe in the philosophy of "buy nice or buy twice," so I spend a lot of time researching before investing in a product. Time and time again, Huha kept coming up as one of the top recommendations, and now I completely understand why. I absolutely love my Huha underwear. The fabric is incredibly soft and stretchy without ever feeling flimsy or like it's going to slide around. They're so comfortable that I forget I'm wearing them, but they're also surprisingly flattering. They honestly give me such a confidence boost because they look and feel so good. They're definitely worth the investment!"
"Have slowly changed over my entire lingerie drawer…have about 25-30 in rotation. Love seeing the different colours & designs over the yrs. Kudos to you at Huha. One helavu product AND W. Coast, Canadian woman owned co. to boot **Buy on sale &/or 7 @ a time for greatest value 😉🎉❣️ BTA: most women have undies too snug, I’m a size 6/8 & back ALWAYS worn a size L … HuHa’s just feel soft & like have nothing on 💝"
"A comfortable, everyday thong that’s perfect for feeling fresh and just fits right. Sits in all the right places, doesn’t stretch out or thin over several wears. I try to hang dry to make them last longer but have used the dryer and they did not shrink. Not seamless so I don’t wear for workouts as I find them a little too thick for exercise."
"This is the most comfortable thong I have ever worn!! I barely ever wore thongs before because I found them so uncomfortable, but this thing is so comfortable! The fabric is so soft and it truly is moisture wicking! I have worked out in these and have noticed a huge difference!"
"These are the cream of the crop. I tried switching it up in my last order with a dipped, high rise, seamless, but this is just where it’s at. The stitching or fabric design(?) could be considered a bit thick like the front panel is not invisible under leggings, but they feel like a supportive hug that also keeps you feeling fresh. I didn’t know it was possible to feel clean at the end of the day."
"Ces culottes sont les meilleures! J’ai cherché longtemps des culottes de qualité qui restent belles malgré les lavages et dont l’élastique ne s’effrite pas. J’ai enfin trouvé et au canada en plus! La taille est true to size et le tissus super doux !"
"My first pair of Huha were thong I bought from a local store. I really enjoyed they way they fit and felt against my body. This last purchase was more thong and the bikini cut bottoms and I am in love. As a 46 year old size 16/18 women who has had two children it is hard to find comfortable underwear that fit my body. My Huhas are a dream. I have been telling everyone I know. I will be adding more to my drawer as soon as I can."
"Best thong I've ever bought. I actually prefer this over the seamless thong from huha, as I found that one rolls a bit on my hip. Stays put, has a wide enough gusset (no more front wedgies!) and so soft and comfy."
"I’m usually not a thong person because most of them end up feeling uncomfortable after a few hours, but this one is so different. It’s incredibly soft, stays in place without digging in, and I honestly forget I’m wearing it. The fabric keeps me feeling dry instead of sticky, which has been a huge plus, especially on warmer days or after a run. It’s comfortable, breathable, and easily my new favorite thong."